Privacy Policy

Last updated /

Feb 1, 2026

1. Introduction

Welcome to Finela.ai ("Finela," "we," "our," "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, accessible at www.finela.ai (the "Platform"). By accessing or using the Platform, you consent to the practices described in this Privacy Policy. Data protection refers to the safeguarding of personal data, as defined by the General Data Protection Regulation ("GDPR"), which encompasses any information pertaining to an identified or identifiable natural person. This Privacy Policy (the "Policy") outlines crucial information about your rights concerning the processing of your personal data for the purpose of using the website.

2. Data Controller Information

Finela Limited is the legal entity responsible for processing your data.

Address: 124 City Road, London, United Kingdom, EC1V 2NX

Contact: hello@finela.ai

3. Information We Collect

3.1 Personal Information

We collect personal information you provide to us, such as:

  • Contact Information: Name, professional email address.

  • Professional Information: Job title, firm name, firm size, firm website, and firm roles.

  • Authentication Information: Account credentials for single sign-on (SSO) using enterprise providers (e.g., Google or Microsoft).

3.2 Automatically Collected Information

When you use our Platform, we automatically collect:

  • Device and Network Information: IP address, browser type, operating system, device identifiers, system language.

  • Usage Data: Pages visited, features used (e.g., Collaborative Workbench), time spent on the Platform, and actions taken within the Platform.

  • Real-Time Collaboration: When using collaborative features, we collect WebSocket connection data (IP addresses, session identifiers) to enable real-time synchronization. Collaborative document states are temporarily persisted to ensure data integrity.

  • Log Information: Records of interactions, including timestamps, errors, and usage logs.

  • Cookies and Tracking Technologies: Session cookies and similar technologies for user tracking and preference management. For more details, refer to our Cookie Policy.

3.3 Uploaded Data and External Connectors

  • Uploaded Data: Users may upload documents (e.g., Excel, PDFs) containing financial or operational information. These files are securely processed to generate insights.

  • External Connectors: For integrated services (e.g., Google Drive, OneDrive), the Platform facilitates access to the firm's own data. Finela does not store your firm's raw data on its own servers. Access remains strictly within the firm's control.

  • Data Isolation: All data and indices are logically isolated at the firm level to prevent cross-tenant access.

3.4 Information from Other Sources

We may receive data from third parties including:

  • Log-in Services: Such as Google or Microsoft used for authentication.

  • Security Partners: To prevent fraud or detect malicious behavior.

  • Public Information: Available on publicly accessible websites or databases.

4. How We Use Your Information

We use the information collected to:

  • Provide, maintain, and improve the Platform and its features.

  • Personalize user experiences based on your role, firm information, and collaborative activity.

  • Process financial and operational data uploads for actionable insights.

  • Conduct benchmarking diagnostics, scenario analysis, and risk assessments.

  • Maintain audit logs for regulatory compliance and security monitoring.

  • Communicate with users about updates, support, or relevant offerings.

  • Comply with legal and regulatory obligations.

5. Information Sharing and Disclosure

5.1 Service Providers and AI Disclosures

We share your data with trusted service providers who support operations such as cloud infrastructure, vector databases for semantic search, and AI processing services. We utilize a variety of Large Language Models (LLMs), including proprietary fine-tuned open-source models. Your documents may be processed into embeddings (mathematical representations) for efficient querying and retrieval. These embeddings are stored in logically isolated collections per firm. Firm data is never used to train foundation models of third-party AI providers.

5.2 Legal and Regulatory Compliance

We may disclose your information when required to comply with applicable laws, court orders, or government regulations.

5.3 Business Transfers

In the event of a merger, acquisition, restructuring, or asset sale, your data may be transferred as part of that transaction, subject to data isolation guarantees.

6. Data Security

We implement industry-standard security protocols to protect your information:

  • Encryption: Data is encrypted in transit (SSL/TLS) and at rest.

  • Access Controls: Role-based access ensures only authorized users can access specific firm data.

  • Monitoring: Continuous monitoring helps detect and prevent unauthorized access.

7. Data Retention

We retain your data only as long as necessary for business or legal purposes. Active data and audit logs are retained according to industry standards. Metadata is purged upon account deletion, and access to external connectors is revoked.

8. User Rights and Choices

You have control over your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request correction of incomplete or inaccurate data.

  • Deletion: Request deletion of your data, subject to our legal and firm-specific obligations.

  • Manage Preferences: Change data or communication preferences in your account.

  • Account Deletion: You may delete your Finela account and associated data permanently. This action cannot be undone.

9. Cookies and Tracking Technologies

We use cookies to store user preferences and improve user experience. You can control cookie settings through your browser. For detailed information about our cookie usage, please refer to our Cookie Policy.

10. Third-Party Links

The Platform may include links to external websites. We are not responsible for the content or privacy practices of such websites.

11. Children’s Privacy

Finela is not intended for individuals under 18 years old. We do not knowingly collect personal information from children.

12. International Data Transfers

If you use Finela from outside the UK, your information may be processed in countries with different data protection laws. We implement appropriate safeguards for such transfers.

13. Your Rights Under the General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have specific rights under the GDPR, including:

  • Right to Access: You may request access to your personal data.

  • Right to Rectification: You may request corrections to inaccurate or incomplete data.

  • Right to Erasure: You may request deletion of your data in certain circumstances.

  • Right to Restriction: You may request restrictions on how we process your data.

  • Right to Data Portability: You may request a copy of your data in a structured, machine-readable format.

  • Right to Object: You may object to processing based on our legitimate interests or for direct marketing. To exercise your GDPR rights, please email us at hello@finela.ai with the subject "GDPR Request".

14. Your California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you.

  • Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions.

  • Right to Opt-Out of Sale: We do not sell your personal information.

  • Right to Non-Discrimination: You will not be discriminated against for exercising your CCPA rights. To exercise your CCPA rights, please email us at hello@finela.ai with the subject "California Privacy Request".

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page, and the "Last updated" date will be revised. For significant changes, we will notify users via email or in-app notification.

16. Contact Us

If you have questions or concerns about this policy or your data, please contact us: Email: hello@finela.ai

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