Our story

Built by people who hate manual work.

For private markets teams who value clarity over clutter.

Est

2024

Based in

London

How it started.

Finela started with a simple frustration:
smart people wasting hours stitching spreadsheets and documents together.

We built a prototype to answer questions directly from real data.
No formatting. No dashboards. Just answers.

People shared it. Then their teams. Then their firms.
The problem didn’t change. The stakes did.

Our mission.

Private market runs on complex data, but most tools treat it like spreadsheets.

We believe analysis should be instant, explainable, and grounded in source truth.


Finela exists to make that the default.

Our values.

Simplicity over features

If it needs training, it’s already too complex.

Simplicity over features

If it needs training, it’s already too complex.

Context matters

Funds, vehicles, and documents don’t live in isolation. Neither should insights.

Context matters

Funds, vehicles, and documents don’t live in isolation. Neither should insights.

Trust is non-negotiable

Every answer must be traceable, auditable, and defensible.

Trust is non-negotiable

Every answer must be traceable, auditable, and defensible.

Join a team of builders. Were a small team, by design. It lets us build carefully and partner closely.

Our ecosystem.

Accelerated & supported by.

Selected into leading UK startup programs advancing the next generation of private market infrastructure.

New research, product updates, and company news. Sent occasionally.

What if all your data worked together?

Private deployment. Enterprise-grade security. Your data stays yours.